Savvas Learning Company — Spike Bachman

“Design optimal ways for people to find and purchase our products.”

Who: Savvas Learning Company
What: Complete overhaul of the primary site IA and UI/UX
Why: Little was understood about key user behaviors and eliminating obstacles to purchasing
Outcome: Uncovered high value user types and built conversion functionality and flows specific to each

_{#Product_Design, #IA, #UI/UX, #User_Research, #Accessibility, #Usability_Testing, #Journey_Mapping, #User_Flows, #Wireframing, #Prototyping, #Adobe, #Figma, #Microsoft, #Atlassian, #Agile}